The story of Erik the elk

ELK-Health is the name for the National Institutes’ clinics, programmes, apps and other support items available to the public.

ELK-Health was originally a charitable foundation in its own right – based at the University of Stirling in Scotland, and then with Middlesex and Oxford Universities.

It is named after Eric Leonard Kruse (E.L.K.), the father of the National Institutes’ co-founder, Professor Ray Kruse Iles.

Eric died young because of a combination of stress-related conditions that affected the relationship between his body chemicals and his emotional wellbeing.
He endured the combined stresses of educational disadvantage and dyslexia (which was not then recognised) yet maintained his driving desires both to achieve in adversity and to prove himself a successful parent. The stresses he fought to cope with were compounded by the loss of his first child. Dying of heart disease at 35, he left a wife and two young children who inherited many of the causes of his chronic stress – a condition for which there was little or no research and, therefore, little or no guidance or alleviation
Co-founder, Professor Ray Kruse Iles
Forty-five years later, his son and Tadhg Ó Séaghdha, a leading psychotherapist creating new programmes to help people needing to control negative and harmful emotions, founded the Kruse Institute for Biomedical Research, which became the Eric Leonard Kruse Foundation for Health Research.
With the uncertainties regarding funding that the 2016-19 Brexit crisis brought, a new headquarters within the EU needed to be found.
Erik was designed by Sigal Shalev and Tadhg Ó Séaghdha out of the logos from the research centres and institutes that made up the foundation.
ELK-Health is now the name for products and services that we offer to the public to help everyone find moving away from harmful behaviours – and adopting healthy ones – much easier.
Erik is now getting a starring role in animations being made over the next two years to help children and adults change their behaviours more easily.