The story of Erik the elk
ELK-Health is the name for the National Institutes’ clinics, programmes, apps and other support items available to the public.
ELK-Health was originally a charitable foundation in its own right – based at the University of Stirling in Scotland, and then with Middlesex and Oxford Universities.
It is named after Eric Leonard Kruse (E.L.K.), the father of the National Institutes’ co-founder, Professor Ray Kruse Iles.
He endured the combined stresses of educational disadvantage and dyslexia (which was not then recognised) yet maintained his driving desires both to achieve in adversity and to prove himself a successful parent. The stresses he fought to cope with were compounded by the loss of his first child. Dying of heart disease at 35, he left a wife and two young children who inherited many of the causes of his chronic stress – a condition for which there was little or no research and, therefore, little or no guidance or alleviation